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Kohl's increased their initial sign-up offer up to 35% off first purchases for opening a new charge account.
This could be in response to Kohl's soft sales during the first quarter of 2019.
It will be interesting to see if this helps improve their lagging sales in certain departments.
What Other Department Store Credit Cards Offer
In no particular order
Macy's went down from 25% to 20%
JCP went up from 15% to 20%
Target ended a promotion for a $40 coupon on July 27th
GAP brand stores are at 20%
TJ Maxx offers 10%
Sears gives a $20 statement credit
Walmart gives a $25 statement credit
Lane Bryant gives a $20 off certificate
Victoria Secret gives a $25 off first purchase
Meijer MasterCard gives a 10% off coupon for one transaction
Keep in mind that many store credit cards change their new account bonus offer seasonally and these won't stay current for long.