Google will dive into the personal finance market next year by offering checking accounts through their Google Pay app.
The new service aptly named Cache is set to launch early 2020. Google is partnering with financial giant Citigroup and Stanford Federal Credit Union to assist with transition.
I first heard about the story from CNBC.
Personally I haven't tried Google Pay yet, but I foresee a future where I will be able to check out at a store by simply waving my phone over the payment terminal, and it knows which account I wish to pay with and if I'm a member of the store's rewards program.
Long gone will be the days of shuffling through your wallet to find the right cards to pay with. At least that is what I believe is the ultimate goal of Google and Apple in regards to their payment apps.
I can see this as a possibility with the way technology is moving forward towards smartphones being an all in one device for storing and transmitting your information.
Although making it easier to complete point-of-sale transactions is nice, the better selling point can be security as many banks and retailers have suffered data breaches in recent years.
The Chili's Bar and Grill data breach of 2018, the Wendy's fastfood credit breach of 2016, and the Target Black Friday breach of 2013 to name a few.
The data breaches did help accelerate the process of switching to the EMV card and point-of-sale standard in the US.
Hopefully the first time I do end up using Google Pay it will go much more smoothly than the first time I paid with an EMV card.
Kohl's increased their initial sign-up offer up to 35% off first purchases for opening a new charge account.
This could be in response to Kohl's soft sales during the first quarter of 2019.
It will be interesting to see if this helps improve their lagging sales in certain departments.
What Other Department Store Credit Cards Offer
In no particular order
Macy's went down from 25% to 20%
JCP went up from 15% to 20%
Target ended a promotion for a $40 coupon on July 27th
GAP brand stores are at 20%
TJ Maxx offers 10%
Sears gives a $20 statement credit
Walmart gives a $25 statement credit
Lane Bryant gives a $20 off certificate
Victoria Secret gives a $25 off first purchase
Meijer MasterCard gives a 10% off coupon for one transaction
Keep in mind that many store credit cards change their new account bonus offer seasonally and these won't stay current for long.